Analyst Juan Williams had it right on Fox News Sunday when he said that a majority of Americans see Mitt Romney as "a rich guy."

It's a rich guy versus a cool guy, and cool will always win in the American electorate.

Many Republicans and conservatives have criticized Mitt Romney for not having an effective plan to fix the economy.

Leaders from the Right--as different as Rush Limbaugh, Bill Crystal, George Will, and The Wall Street Journal--are concerned that Romney is doing little to establish himself as a serious leader on the issues.

They argue that he seems caught up in responding to attacks by Barack Obama and alternatively attacking Obama.

To have any chance in November, Romney needs to make real gains by September.

He may have little chance of being seen as cool, but he has every opportunity to go all in: To use his strengths and provide real leadership and a vision of what America can be and how he'll lead us in the direction of American greatness over the next four years.